Gladwell asks
What is the blog's role in the news media? An excerpt of his take:
"when it comes to politics—and to some extent high culture and business and economics—it is quite right to argue that traditional print media like the New York Times and the Washington Post and the Wall Street Journal continue to set the conversational agenda.
I’m not sure why this statement should be controversial. Has the level of self-regard in the blogosphere really reached such dizzying heights that it can’t acknowledge the work that traditional media does on behalf of the rest of us? Yes, the newspaper business isn’t as lucrative as it once was (although it’s still pretty lucrative). And it doesn’t seem as exciting and relevant as it once was. But newspapers continue to perform an incredibly important function as informational gatekeepers—a function, as far as I can tell, that grows more important with time, not less. Between them, for instance, the Times and the Post have literally hundreds of trained professionals whose only job it is to sift through the mountains of information that come out of the various levels of government and find what is of value and of importance to the rest of us. Where would we be without them? We’d be lost.
Nor am I making any kind of controversial claim when I say that that is not a function that bloggers can or will, anytime soon, replace. Blogs—like this one, incidentally—are necessarily and properly derivative. Anderson called his post “the Derivative Myth” and uses “derivative” like it’s a dirty word. But it isn’t. Any form that consists, chiefly, of commentary and criticism is derivative. We need derivative media sources to help us make sense of what we learn from primary sources. But you can’t have one without the other, and although it maybe possible for some bloggers to think of their thoughts as rising, fully formed, from the blogosphere, it just ain’t so. Even people who do not think of themselves as being influenced by the agenda of traditional media actually are: they are simply influenced by someone who is influenced by someone who is influenced by old media—or something like that."
I agree with Gladwell's assessment of traditional news's importance, but he doesn't account for blogs' influence on old media. Blogs are an immense commentariat and serve as secondary distributors to narrower audience segments, and reporters and editors are very aware of how their work plays on the larger blogs. Last month I talked to a Pulitzer Prize-winning investigative reporter who has been bombarded by hate email because conservative bloggers falsely called her a liar. The trolls who did that never would have heard of her if not for conservative bloggers because they don't touch the MSM articles unless it's served to them by right wing blogs. Bloggers aren't just passive critics. Some of them are playing full contact against traditional media.
I'm not saying Malcolm is unaware of this; I'm quite sure he is. But he could have mentioned it.
